What are custom packaging solutions?

Custom packaging solutions refer to packaging that is designed, engineered, and produced specifically for a brand’s products, rather than using standard or off-the-shelf boxes.
These solutions are fully customized in structure, size, materials, printing, and finishing to meet the brand’s functional and marketing needs.

From the perspective of a packaging box manufacturer, custom packaging solutions include:

The structure is created based on the product’s shape, weight, and protection requirements. Examples include:

• Folding cartons
• Rigid gift boxes
• Drawer boxes
• Magnetic closure boxes
• Lift-off lid boxes
• Special-shape boxes
• Boxes with custom inserts

Different structures solve different problems — protection, luxury presentation, ease of use, or shipping safety.

Every dimension is tailored:

• Length
• Width
• Height

This ensures the product fits perfectly, reduces movement inside the box, and minimizes shipping damage.

Brands choose the materials that match their positioning and budget:

• Paperboard
• Greyboard for rigid boxes
• Textured or special papers
• Recycled and eco-friendly materials
• Coated or uncoated papers

The material affects strength, appearance, weight, and sustainability.

Custom artwork is printed on the packaging:

• Logos
• Brand colors
• Product information
• Graphics and patterns

Options include CMYK, PMS spot colors, metallic inks, or minimalist designs depending on the brand style.

Finishing techniques enhance the appearance and feel:

• Matte or gloss lamination
• Soft-touch coating
• Foil stamping
• Embossing / debossing
• Spot UV
• Textured effects

These upgrades help create a high-end customer experience and stronger shelf appeal.

Custom packaging also includes tailored inserts that protect the product:

• Paperboard inserts
• EVA foam
• Velvet-wrapped foam
• Molded pulp trays
• Plastic or PET trays

These keep the product stable and improve unboxing quality.